A traveling exhibition curated by the Design Museum in London, Super Contemporary takes past, present and future as its thematic structure to present the work of fifteen masters and future stars of London's design scene. For the exhibition these designers or design groups were asked to respond to problems of urban living as a means of returning something to London, the city that helped them make their names.

Exhibited works reflect incisive observations of London's rich culture and human landscapes, and embody the essence of London design. Participants were chosen from a range of disciplines within the design field, including architecture, fashion design, visual communication and industrial design, who work in various media to present the excellence of London design.

In addition to objects, installations, and architectural models, the exhibition includes documentation of design proposals, influential historical figures and events, along with a presentation detailing how design concepts are fostered by academic, exhibition, industrial and media systems. Using maps and other graphic displays, special emphasis is placed on the close relationship between these designers and their hometown of London, the city's designer network and ways in which creative resources are brought together.