Ogilvy and Mather's Southeast China Group Executive Director Jennifer Hu enjoys brainstorming with the younger generation to come up with creative and energetic advertising ideas. Her advertisements for the the Wego Hotel chain were chosen by AdFreak as some of The 25 Most Epic Ads in the world. Her more recent ad entitled Dream Ranger for TC Bank was translated into many languages and distributed on the Internet. In this lecture Hu responds to a question a Chinese advertising magazine asked her in 2010: “How far can creativity go? How far should creativity be permitted to go?”